Paul N. Ambrose, Jr.

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Successful franchisor-franchisee relationships

| Jun 1, 2020 | Business Law |

A productive relationship between a franchisor and franchisee is crucial. Such a successful working relationship is based on a number of things, including vision, innovation, communication and expectation.

Franchisors brings the ideas to the market with the understanding that they require others to carry out the plans and visions for a successful business. Franchisees help do that as a conduit to the public, guiding the business through to the phases of growth to increased market share.

Communicate and share ideas

Franchisors understand this is a cooperative relationship instilled with mutual interdependence. Here are important facets that build the foundation of a successful franchisor-franchisee relationship:

  • Communication is crucial in every business relationship. This may include providing updates, addressing concerns and sharing ideas.
  • Shared beliefs in business fundamentals. Having similar mindsets about the mission, goals and vision build solid foundations.
  • Together, maintain a watchful eye on that bottom line.
  • Understand each of your roles. A franchisee follows the business framework implemented by the franchisor in order to deliver the business, goods and success.
  • Franchisees are invested in the business, so their input and participation are vital. They reach the masses, building strong business and market relationships.
  • Good franchisors understand they do not have all the ideas and must rely on franchisees. Since franchisees lead day-to-day operations of the business, they can bring the best and newest ideas.

Growing a business is an essential part in franchising. However, in order to ensure a successful venture, you need a good and strong relationship between the franchisor and franchisee. When this occurs, the result is a successful business.